Her + Her: Our Purpose

We’re leading a movement we call Gender Fluent.

It’s about understanding that you have the right to express yourself without limits. We’re shouting from our platform, “Gender norms don’t define us!” and the binary isn’t all we’re after. Body shaming, racial stereotypes, wasteful industries—it’s all connected. It needs to change and we all have the power to change it.

So what are our goals? Rad clothes for rad people. Hold space for everyone and every body. Respect our planet. Support each other.